Featured projects

Here are some things I've done that turned out quite alright.

Shifting to solution-first messaging for a SaaS CRO tool

Identified the limitations of Pathmonk’s feature-focused messaging and led a strategic shift toward solution-first storytelling, improving product knowledge and increasing recurring revenue.

74%

67%

demo requests growth in 3 months

website-driven revenue increase in 3 months

Finding product-market fit for a fintech investment startup

Redefined the platform’s market approach, successfully connecting its offerings with key audience needs and achieving measurable revenue growth.

37%

≈25%

growth in investment size in 6 months

activation rate increase in 6 months

Expanding an innovation studio to Dutch and German markets

Successfully established Acid Tango in the Dutch and German markets, building a strong client base and enhancing our presence in Northern Europe.

230%

33%

more clients than planned in 6 months

revenue increase in 1 year

My core competencies are data-driven growth marketing, content marketing, messaging and positioning, and strategic thinking. I have a proven track record of delivering results and exceeding goals across various channels and markets, as well as managing high-performing teams from corporates to startups.

• Good at thinking outside the box and seeing the bigger picture

• Enjoy discussions and exploring multiple angles of an idea

• Anti-perfectionist: would rather develop an MVP, test, and iterate fast

• Will get bored with routine and strict hierarchy

This is (part of) me

Professional experience

Head of Marketing @Pathmonk

CMO @Acid Tango

2019 - 2022

Senior Lead Marketing Consulting @Deloitte

2018 - 2019

Education

Minidegree Growth Marketing @CXL

2022 - Now

Senior Corporate Communications @Deloitte

2014 - 2018

Master's Digital Marketing & E-Commerce @KSchool

Fun fact: I'm actually a part-time History student at the Spanish Open University (UNED).

Master's International Multimedia Journalism @Newcastle University

BA Journalism @Universidad Carlos III de Madrid

Other skills

• Bilingual English/Spanish. I also speak French and Italian.

• AI nerd (special kudos to Hostinger for this website)

• T-shaped full-stack marketer with deep expertise on SEO and inbound marketing

• Have a knack for cracking jokes in all types of situations

• "A charming girl" - Grandma

How I shaped my career from international journalism to tech marketing

Featured articles

This is how my passion for journalism and human behaviour led to a thriving career in tech marketing, balancing adventure and innovation.

7 reasons why I love working in digital tech products

Using Slack >>>> Microsoft Teams 🙃 But there are a few other reasons why I'm in love with this industry.

My 11 honest learnings as a digital nomad

Working from paradise sounds like a dream, but the reality of being a digital nomad is a mix of incredible highs and challenging lows.

The 10 essential tools in my martech stack

If I had to narrow it down to just 10 marketing tools (not an easy task), these are the ones that would 100% make the cut.