Data-driven growth strategies that did move the needle
For the past decade I've focused on accelerating growth for startups and corporates, helping them make better business decisions with data from each stage of their funnel.
Projects
Here are some things I've done that turned out quite alright.
Expanding an innovation studio to Dutch and German markets
As Acid Tango's CMO, I led the brand expansion into the Netherlands and Germany, conducting market research, localized partnerships, and targeted campaigns. This strategic effort resulted in a 230% increase in revenue from these markets within the first year, enhancing our European presence.
Finding product-market fit for a fintech investment startup
I managed the rebranding of a Spanish fintech startup, addressing its struggle to find product-market fit despite its innovative offerings. Through detailed audience research, refined segmentation, and tailored marketing strategies, we achieved a 37% increase in activation rates. Average investment size grew by 25%, reflecting stronger user confidence.
Shifting to solution-first messaging for a SaaS CRO tool
I identified the limitations of Pathmonk’s feature-focused messaging and led a strategic shift toward solution-first storytelling, improving product knowledge and increasing recurring revenue. This led to a 74% increase in website-driven revenue and 67% more demo requests in 3 months.